No one who knows how much I get done in a week would ever accuse me of being lazy, but it’s true. I absolutely hate frittering my time away trying to figure something out when I could just get started, get it done and move onto doing what I actually want to be doing, which is enjoying life and NOT working. That’s why you will never see me fiddling around with a technology just to figure it out and you will NEVER find me working just for the sake of appearing busy.
The secret to being a lazy entrepreneur? Short-cuts. Not the kind that get you in trouble because you missed an important step or were rushing to get things done, but the kind that help you get it done faster, and more efficiently. Don’t even get me started on ‘fake-work’. Sometimes the best short-cut is simply avoiding taking the long way around by cluttering up your tasks with unnecessary steps.
6 Lazy Entrepreneur Strategies to Get Stuff Done
#1: Find Gatekeepers — Figure out who has access to your target audience and work with them to gain access to new leads. Think of your business as the fries to their burger. What companies, products or services would benefit from introducing you to their best clients or customers? Build strategic partnerships with gatekeepers who can fast track your relationship building with prospects.
#2: Work Efficiently — Start every project with a plan! Take a few minutes at the start to gather everything you need to work efficiently and finish up every task by organizing everything so it’s ready for when you go to work on it again.
#3: Focus With Intensity — Get started and get down to work right away! That means turning off all distractions and forcing yourself to focus for 30 to 60 minutes at a time before taking a mental refresher. Repeat as needed to get the project done! This strategy is ideal for dealing with those daunting tasks that you don’t really want to do.
#4: Learn Fast — Instead of investing time in learning new technologies or tools, find someone who can guide you through the learning process and skip straight to the essential learning. Hire an expert to walk you through it, find a short-cut guide that addresses the specific topics you need to learn or take an online course that focuses on practical skills.
#5: Use Technology to Automate — Use technology to just plain skip the steps that you would otherwise need to do manually. Start with the tasks you do on a daily basis, like posting regular updates on Facebook or sending out your weekly newsletter.
#6: Outsource to Experts — Stop wasting time trying to muddle your way through the stuff you suck at. Not only is it a huge drain on your valuable time, but it’s likely a source of endless frustration! Hire an expert to handle those tasks for you and focus on doing what you do best (whatever that may be)!