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    The BIG Idea File: New Twitter – Do the New Features Mean Changing your Old Social Media Strategy?

    Carla YoungBy Updated:11 Comments3 Mins Read

    “Man, Twitter – you’ve changed. You’ve changed BIG time.”

    As a work-at-home mom who loves nothing more than to settle into my home office and work in the comfort of my pajamas, social media sites like Facebook and Twitter are the perfect way to promote my business and network with likeminded people.

    No need to de-shmoo (the technical term for removing anything food-related from your clothing or accessories), no need to drive, park, and then smile and nod, no need to worry about the noise from the cartoon channel or the risk of a sudden temper tantrum.

    So when twitter announced it was overhauling its interface, adding a lot of new features and functionality, I was curious about whether or not the new features would add or detract from the blissful networking-in-your-pajamas experience.

    The New Features of New Twitter

    Embedded Media – New Twitter now lets users view embedded media without leaving twitter. Currently New Twitter only pulls embedded media from its partner sites. That list includes DailyBooth, DevientART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, Twitpic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.

    New Twitter Embedded Media Strategy:

    • Continue tweeting links to your web site as always. New Twitter doesn’t pull embedded media from sites other than its partners…yet.
    • Use the embedded media feature to get your message out or increase views of a video by promoting your video content via a partner site.
    • Add pictures to your link tweets to increase visibility and click-thrus. Bonus for Etsy-sellers is New Twitter automatically pulls in product pictures.

    Related Content – New Twitter promises to deliver more related content via the details pane. One click shows additional content related to the author or the subject, including @ replies, other tweets by that user and tweets related to a subject hashtag.

    New Twitter Related Content Strategy:

    • Tag your tweets with popular subject hashtags to increase the likelihood of people finding you ‘accidentally’.
    • Create buzz around a link to entice users to use the backtracking feature to find and click on the original link.

    Mini Profiles – New Twitter has added a quick view feature for profiles. Click a username to see a mini profile in the details pane without navigating away from the page.

    • Update your bio to tell potential new followers why they should click the follow button. Include personal details, not just the boring condensed version of your elevator speech.

    What do you think? Will New Twitter bring third-party app users back to the Twitter nest? Share your thoughts in the comments below!

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    Carla Young, terrarenewables.ca Publisher If there’s living proof that women can have it all – and then some – it’s Carla Young. Building her multiple businesses on a virtual work-at-home model, Carla is an inspiration to other mothers who want to start a lifestyle business. During her early days as a mom entrepreneur, Carla made every single mistake in the book (and a few new ones for good measure). Realizing that “doing it all” was unhealthy and unsustainable, Carla started by getting organized to the extreme, developing support systems for both her work and family. After other mothers started asking how they too could enjoy her lifestyle, Carla launched terrarenewables.ca to support moms at work, at home and at play (because every mommy deserves a little me-time)!

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    11 Comments

    1. erinlynn76 on

      I am still so techno-slow and learning as I go. I am on the fence about the new Twitter, but I love learning more through your post…thanks for clueing me in!
      😉

      erin @ the mother load
      @erinlynn76

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    6. Anonymous on

      I am still so attached to my Hootsuite that I am not sure how much the new Twitter is going to affect my daily marketing. Still, your idea of using popular hashtags makes sense no matter what application or website you are using. 🙂 — Tara

    8. Ginger on

      Great article! 🙂 I like the new Twitter a lot, but I manage several accounts for clients, and find the ability to monitor them all within one tab (like in HootSuite) invaluable. The little time I do spend on Twitter is much better spent now, due to these changes though.

      I “liked” your FB page, and found ya on Twitter… had to look for that link though 😉 Nice meeting you!

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    11. fletzie999 on

      I really LOVE the New Twitter, granted I did not have alot of experience with the prior version(s) since I am relatively new to it but being an IT person at heart I like the features that let you do so much in one place…But what I LOVE about it the most is the chance to see comments from folks like you offline from Twitter as it were, since I can see a mini profile right there! Congrats on building a thriving business from home…am trying to convince folks to let me do the same with my IT skills and I will with positive input from ladies like you!