Surrender to Momentum – or Shrink to Regular Size: MOMeo’s 30 Day Challenge continues with Elizabeth Potts Weinstein

I’m sitting down here to write this blog post on momentum, and I only have one thought…

You can’t make momentum.

Momentum is not something you can think your way into. It’s not a goal, or a strategy, or something that happens because of a 7-step process, or a tool you can buy off a website.

Momentum is not something you make. Momentum is what happens to you.

It’s what happens when you’ve found your nexus.  When you’re finally on that path, creating that project or program or business that’s the fulfillment of your purpose – that brings together everything you know and your skills, passion and community into a synergy greater that yourself.

And in that moment, you go from moving one step at a time, to exploding, at a pace that is scary and non-stop. The only thing you can do at that point…is decide.

Are you going to let it happen?

Or, are you going to stop. And go backwards.

So instead of writing a post about how to make momentum happen, here are some thoughts about how to not screw it up when it does.

1 – Wake up and realize that it already happened.

The funny thing about coming out of a plateau is that you don’t know it’s happening until it already starts. And since so much will need to change when you are growing exponentially, you need to realize – as fast as possible – that you’ve hit the tipping point

The only way to know is to stop. Take a deep breath. Give yourself space to feel what’s happening.

This may be a weekly meeting with you staff, a regular mastermind call or Skype with a trusted friend, a regular appointment with yourself for reflection or mediation.

Whatever works for you, build in times every week to step above your business, your life, so you can see what’s really happening to your business, from the 10,000 feet view.

2 – Live in the moment.

You can’t control momentum. It’s larger than yourself. You’ve given yourself over to the powers of the universe and must surrender for seemingly magical serendipity to happen.

The only way to let it happen is to live in the now, to just deal with what is in front of you.

I’m not saying don’t plan, or don’t set goals, or don’t strategize.

But whatever plans or systems you have in place, what’s happening is greater than anything you could think your way into. The only way to capitalize on this moment is to surrender to it.

3 – Get okay with being uncomfortable.

This is going to be scary. Scary-awesome, yes. But scary.  So get used to it.

Re-frame those feelings of uncomfortable-ness, those feelings of barely being contained in your skin, as something good. A state of being to seek.

A state of being that means you’re on the right path. That what you are about to embark upon is the most right thing you could ever do, in this moment.

And all you can do is get okay with this feeling in your stomach. Because this is it.

4 – Think big.

Sometimes it’s easier to go from small to big than from small to medium. There are efficiencies in scale.

Big events (500+ people) have efficiencies with funding and sponsors and ease in getting big speakers, than medium-size events. Starting a company and getting venture capital funding when you plan to launch big, can be easier than getting a few hundred thousand dollars of pure angel funding for a smaller vision.

Growing 10% each time you launch a program can feel more forced than doubling each size, since you will be marketing a big launch in completely different ways than one done in-house.

If you can’t think of how to monetize your momentum, think bigger.

5 – Uplevel everything.

You will stall until you uplevel the backend. You may need to hire employees, a business manager or COO, an event planner or a personal assistant. You may need to jump from $10/month hosting to a $500/month managed server. You may need to go from bootstrapping with minimal overhead to thousands of dollars a month in staff and systems.

I’m not saying start out with these expenses in the beginning. And I’m not saying throw money around or not be strategic about what new expenses you take on in your business.

But when you break out of the plateau, whether that’s barely profitable or six figures, the uplevel choices will become painful. You’ll be frustrated with scalability problems, with customer service issues, with never having enough hours in the day to even get done the work needed for your clients & marketing, much less the back end of your business.

And then you’ll have to decide, for those particular strategic areas, are you willing to jump a few levels up? Or, are you okay with being left behind?

Here’s the Bottom Line.

When you hit your tipping point, when you hit momentum, you’ll have to decide:

Are you willing to be uncomfortable? Are you willing to think bigger than you’ve ever thought before? Are you willing to take the big risk?

Or…are you okay with shrinking back down to regular size?

This is your moment.

Who do you want to be?

Sign-Up for the 30 Day MOMentum Challenge: 30 Days to Build Unstoppable Momentum

Elizabeth Potts Weinstein empowers solo-entrepreneurs to make a greater difference in the world and become more successful & fulfilled, by doing what is a natural extension of who they really are. She’s also a mom, attorney, author, speaker, coach, radio show host, twitter chat host, video blogging addict, tweetup connoisseur, people loving introvert, and truth evangelist.

Elizabeth inspires & empowers entrepreneurs to Live Their Truth in her blog at ElizabethPW.com, on twitter chats, via the 4 Weeks to Video tutorial program, and in the 6 Weeks to Live Your Truth group coaching program. If you want to follow her on her adventures and learn how to find other like-minded people who are speaking & living their truth, find her at http://twitter.com/ElizabethPW or at http://ElizabethPW.com.