Hello, this is opportunity knocking.
Are you there or are you tied up in back-to-back-to-back meetings?
Did you even hear me knocking?
Never mind then – I’ll just move on. Maybe next time.
Are YOU Ready for When Opportunity Knocks?
Ever wonder what you miss when you have your head down and your busywork blinders on? It could be anything, but you wouldn’t know. What random queries flash by in social media? What journalist tries to reach you for a last minute opinion?
The problem with merely surviving day-to-day is what you miss out on because you aren’t available or aren’t able to see it (and seize it). Chances are you won’t miss it when opportunity knocks loudly, but what about all those subtle ‘good timing’ opportunities that pass you by?
Don’t just WAIT for opportunity to knock MAKE opportunity knock!
#1: Leave Space Open – It’s tempting to book yourself solid and fill every timeslot of your day with a meeting or a conference call, especially when all you have to do is hang up the telephone and dial another number to move to the next one. Leave at least one hour open for opportunity – either to take advantage of it or create it.
#2: Tune into Leaders and Influencers – It’s amazing the number of random opportunities that pop up in social media. Figure out who is influential in your industry and tune into what they are up to. The simplest way to selectively tune in is to set up Twitter follower lists, Facebook friend groups or Google+ circles.
#3: Read Trend Reports – There are plenty of news aggregators and trend spotting tools out there. Two favorites are TrendHunter.com because it focuses on what’s hot and happening, and LinkedIn Today because it delivers a weekly report of the most popular news.
#4: Network with Purpose – Ever wonder how people just randomly get book deals? The answer: they tell the people around them what their goals are and sometimes it just happens that they tell the right person. That’s why you always need to network with purpose (and if that purpose is to become a published author, then get out there and share that)!
#5: Create a Media Hotline – Imagine your current task list doubled with half the time to do it and that’s often the time pressure journalists work under. If you want to get publicity, you need to make yourself available by creating a hotline for journalists to reach you for a last-minute quote or opinion.