Business 101: Savvy Sales Secrets – How to Generate Massive Leads with an Educational Webinar

Want to grow your email list so you can reach a larger audience and increase your revenue potential? Tired of trying to come up with a new and even more compelling opt in offer than the last? Want to be known as an innovator and a trusted resource in your industry?

Nothing is more frustrating than chasing web visitors to convert them to subscribers. Because let’s face it – the competition for permission-based marketing is fierce. More and more people are safeguarding their email addresses foregoing the juicy opt-in bribes for a clean inbox.

How to Build your List Hosting Weekly Educational Webinars

What about hosting regular educational webinars? Each week, you can focus on a new topic or provide a new solution to your audience and watch your list grow.

Believe it or not, webinars are one of the best ways to grow your list and pump up your expert status because when you host a webcast, you ARE the expert, the teacher, the speaker…the main attraction.

If you create an experience for your audience that is unique and valuable, you will have a tribe that visits you each week and your list will grow very quickly. In addition, by being available to them each week, you will reveal your unique brilliance while showing an intense level of commitment, which will ultimately translate into more sales.

The best part is…if you host free weekly webinars that allow you to share actionable tips, resources and ideas with your audience, you can record these webinars and turn them into information products down the road. By turning your weekly webinars into a product available for purchase, you are providing an incentive for your email list to join you live.

Simply hosting a 20 to 30 minute weekly webcast, you will grow your list AND create an additional revenue stream for your business. It’s a win-win for everyone – your subscribers get free access to valuable information, and you have a simple way to step-by-step build a library of salable educational products.

7 Steps to Generate Massive Leads with Educational Webinars

Step 1: Take Inventory of your Expertise

Look at your core area of expertise and think about how your message benefits your target audience. What are they looking for that will help solve their pain? This is your webinar series topic.

Step 2: Break into Topic Themes

Once you have the answer to this question of who your core audience is and your solution to a major pain point for them, break this topic down into 12 subcategories. Each of these categories will be your monthly theme for the entire year.

Step 3: Find Additional Resources

Find four to five books, blogs, videos and/or experts on each of these 12 monthly topics and these will be your weekly subjects.

Step 4: Create a Teaser Video

Create a 2 minute teaser video of your themes and subjects for the year and use this as your new opt in offer.

Step 5: Write your Script

Write your first webinar script and create a Power Point or Keynote presentation to use during your webcast.

Step 6: Get a Webcasting Service

Sign up for a webcasting service and practice using it so you can master the process BEFORE you are live.

Step 7: Promote your Webinar

Start promoting your webinar series on social media and to your email list and watch your list grow!

Join Britt Michaelian on the weekly Healthy Moms Healthy Babies Webinars, Tuesday nights at 6pm PT/9pm ET.