Content is King, right? That’s what we all hear but how do we keep up with creating content, marketing, tweeting, engaging, accounting, and having a life on the side?
It’s all about finding the right content sources. Think of yourself as the funnel where you source only the best content that’s available in your niche thus becoming a resource yourself without having to “rewrite the yellow pages”.
10 Content Sources to Make You the Go-to Person in Your Niche
#1: Google Alerts – Go to www.google.com/alerts and put some keywords for your niche in. Get a once-a-day delivery of articles and blog posts that contain that keyword straight to your e-mail box and you will be king of fresh content. Not all of it will be relevant but it will definitely keep you up on the news.
(Psst, make sure you put out a Google alert on your name – unless it’s a common name like John Smith – and your business name to see what is being posted on the web about you!)
#2: SmartBrief.com – A news aggregator that delivers daily news to your e-mail address in a number of industries.
#3: Technorati.com – A great place to search for individual blog posts around your niche and general blogs. So many blog posts have a tweet or share button that makes it easy to share on your social sites.
#4: Alltop.com – I like Alltop because it is organized well and shows some of the recent posts under each blog.
#5: Regator.com – Another great place to search through blog posts. You can search by category.
#6: RSS Feeds – Once you find your favorite blogs, bring them into an RSS Reader, like Google Reader. When you see the RSS Feed symbol (it’s the orange one) on a blog, click on it and add the feed to your reader. Now all you have to do is check your reader periodically to see the latest posts from your favorite blogs.
#7: Subscribe to Newsletters – If you are more of an e-mail person, you can always just sign up for their newsletter. A lot of times you will get an e-mail of their most recent blog posts or tips that you can share with others.
#8: Search Twitter – Follow the best in your niche and see what they tweet about. Use the search feature (www.search.twitter.com) to actively do research or keep a column up in HootSuite or TweetDeck with search terms.
#9: Facebook – Like Facebook Pages in your niche and then watch their updates. If you want to really separate them out, Like them as your Page and then click the Home feed when you are logged in as your Facebook Page. Then you will only see the posts of the Pages you have liked as your Page and not friends and family posts so you can pay attention to them more.
#10: LinkedIn Today – Take a look at the most shared news on LinkedIn for the day. You can browse by industry which is so handy!
Hope that list helps more than it overwhelms. The point is there is information at your fingertips in a variety of forms. It doesn’t have to be hard to find the best posts when you aren’t posting your own fabulous content. You don’t have to use all of these sites, find your favorites and when you need another resource, bookmark this site so you know where else to look.
Andrea Vahl is the co-author of Facebook Marketing All-in-One for Dummies. She uses her improv comedy skills to blog as Grandma Mary – Social Media Edutainer. You can find more information at www.AndreaVahl.com.