Business 101: Building a Loyal, Enthusiastic Following starts with your B-O-P!

What’s your BOP?

Bold. Outrageous. Provocative.

If you want to build an enthusiastic and responsive tribe, these three words MUST be integrated into your voice and into the stand you choose to take.

In this loud, crowded marketplace, only the boldest voices will be heard. There is no place for kinda-sorta. And people are HUNGRY for leaders who are willing to take a stand and declare themselves in a very big way.

Think about that for a minute.

What voices or brands do you connect with most strongly? The ones who are trying to be like everyone else or the ones who strike out into uncharted territory and put their flag in the ground declaring it theirs?

One of the reasons the online shoe retailer Zappos commands the attention and attracts its audience is that it carved out really bold territory and delivers an outrageous experience. Zappos leaves no doubt about what they stand for as a brand.

And if doing that sounds a little scary, it isn’t. It’s A LOT scary.

Creating your own unique B-O-P statement is an all chips are in kind of thing. You can’t whisper boldly or be quietly outrageous or a tiny bit provocative. But if it were any easier, everyone would be doing it.

So take some quiet, uninterruptible time and ponder this question:

What is the boldest, most outrageous, most provocative (and true to me) statement I can make to my tribe?

Sarah Robinson is a seasoned coach and business strategist who is passionate about the idea of escaping mediocrity – both personally and professionally.

Her blog, http://www.escaping-mediocrity.com not only journals her personal adventures in breaking free from the stranglehold of mediocrity, but also offers insights, tools and a “tribe” for those who feel pulled toward the same adventurous life. Her expertise in personal and business change was developed through many years of working with and providing coaching to other entrepreneurs and start-up non-profits, where she honed her ability to turn around” thousands of struggling individuals and organizations.

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