Katja Presnal, founder of Skimbacolifestyle.com
Skimbacolifestyle.com evolved out of Katja Presnal’s passion for connecting with people and her desire to inspire others live life to the fullest.
Presnal, a mother of three, began blogging in 2004 to keep in touch with friends and family.
When she started online retail store Skimbacoin 2006, she quickly realized the potential of including a blog in her list of marketing tools.
Through her blog she quickly became involved in the mom blogging community. She began using her blog as a way to thank everyone who had helped her promote her business.
“I wanted to pay it forward, so I would blog about other moms’ products I believed in,” she says.
With a background in PR, sales and marketing, Presnal was in a prime position to do so. She’s taken advantage, and has successfully promoted a variety of products.
Presnal became one of Wal-Mart’s elevenmoms, an in-house “connected money-saving community” of prominent mom bloggers dedicated to helping others save money. Partly through their blogs, products such as the Twilight DVD shattered previous sales records.
“The presale was the biggest ever,” she says, “I realized my passion was in blogging and connecting people.”
Since then, Presnal has moved away from her clothing line and is focusing on blogging and social media consulting. Recently, she began working for Collective Bias as a community manager.
“Most bloggers have multiple streams of income,” Presnal says, “I don’t know many who make a great yearly income only from advertising revenue.”
Presnal’s blog receives about 15,000 visitors a month, and she follows it with basic tracking programs like Google Analytics. She has 17,000 followers on Twitter, and many Facebook fans.
For her, the numbers are not very important; the benefit is in the other opportunities blogging provides, like her consulting contracts and her current job.
“Influence is something totally different, and that’s why I rather promote the message of community building than trying to gain followers or readers to make your numbers bigger,” adds Presnal.
But there are several ways a MOMeo can monetize a blog, she says. For example, adding advertising or by paid posting (where a company hires a blogger to write about a specific product).
“A blog is only one tool,” she says. Facebook, Twitter, YouTube, and Flicker are also powerful social media tools.
It’s important to pick the one that works the best for you and helps you reach your goals, she says:
“There is tremendous power in the blogging community.” By creating a professional, honest blog with integrity it’s possible to tap into this.
“It’s not just about products or taking advantage of the community,” she cautions, “it’s about sharing information and connecting while trying to offer something of value.”
Even if you are just talking about how much you love your car, she says.
Today, Presnal’s blog has changed, now dedicated to inspiring a lifestyle more than product promotion.
“If I’m able to change one person’s life and make it happier or better – that’s success.”
CORRECTION: An earlier version of this story incorrectly described Skimbaco as a clothing line . We regret the error.